40% of Brits Walking around with Broken Smartphones

  • Research from iMend.com, reveals that the average Brit can only survive 3.4 days without their smartphone; 40% could only last a day or less without a working device
  • 29% of Brits believe that putting a phone in a bag of rice will fix water damage


Cracked phone
iMend reveal that 1 in 4 people are walking round with a smashed phone.


Research published by iMend.com, the UK’s first nationwide call-out mobile phone repair service, reveals that an estimated 19.2 million* are walking around with a broken phone. The research, which polled 2000 people across the UK, also found that 21.7% are using a phone with a cracked screen, 16% need a battery replacement and 10% say that their smartphone does not charge properly.

Despite our ‘laissez-faire’ approach to the upkeep of our smartphones, having a fully non-functioning device would be quite traumatic for the average Brit, who could only last 3.4 days without a working phone, and 40% admitted they could only last a day or less.

Living on the verge of a Crack-tastrophe

Surprisingly, 66% of Brits are oblivious to the fact that a broken screen may impact a smartphone’s internal workings. The research from iMend.com also revealed that 41% of those with a broken mobile admit they have not bothered fixing it because they are still able to make and receive phone calls, while over a quarter (27%) said they are worried about how much they will have to fork out to fix their mobile. Another 31% are waiting out their contract (even though the average person with a broken phone has six months left on their contract), and 28% of Brits think repairing their smartphone is a slow process which takes 7-10 days.

 Keir McConomy, founder of iMend.com, commented, Brits walking around with damaged phones are living on the edge of a crack-tastrophe – not least because most of them can’t survive for more than a couple of days without their handsets. Although your phone may still be functioning, a cracked screen is susceptible to water ingression, which is why it is important to seek professional help to prevent irreversible damage as soon as a crack appears. Most customers are worried that getting a device repaired will void the manufacturer’s warranty – however as accidental damage is outside of the manufacturer’s warranty anyway, this is just another myth around getting your phone repaired.”

Water Damaged Phone in a bag of rice
Putting your phone in a bag of rice doesn’t work

Putting your phone in a bag of rice – and other misconceptions

iMend.com found that Brits are subject to some mad misconceptions when it comes to phone repair. 29% of Brits think putting a phone in a bag of rice is a good way to fix water damage, while 6% think leaving a phone on top of a radiator will aid its recovery.

When it comes to iPhone repair iMend.com only charges £40-60 to fix a broken screen and £29.99 to fix water damage – but almost a third of Brits (31%) think it would cost around £100 or more to fix a broken phone.

Keir McConomy, founder of iMend.com, commented, “When you look at how important smartphones are in our daily lives, it’s surprising that so many people are walking around with damaged devices. So why aren’t Brits getting their smartphones fixed? Our research suggests it’s because we think it’s more expensive or inconvenient to do so than it actually is. For people who need a repair on-the-go, iMend.com can send a technician directly to you, and get your phone fixed in just 30 minutes—for around £70. So you can carry on with your day without having to worry that you’ll suddenly be cut off from the digital world.”

Top reasons for damaged smartphones

(source: OnePoll research commissioned by iMend.com)

Type of smartphone damage Percentage of Brits with this damage currently
Cracked phone screen 21.7%
My battery needs to be replaced as it runs down very quickly 16.1%
My phone won’t charge properly 9.7%
One or more buttons are broken, but I can still use my phone 6.3%
I have problems with the sound 6.3%

Top five phones repaired

(source: repairs made through iMend.com)

Smartphone type
iPhone 6
iPhone 5S
iPhone 5C
Samsung Galaxy S5
iPhone 4S


All figures unless otherwise stated are from OnePoll. Total sample size was 2000 adults who own a smartphone. Fieldwork was undertaken between the 13th and 15th May 2015. This survey was carried out online. The figures are representative of UK adults (18+) who own a smartphone.

* Calculation based on One Poll data and 48,000,000 UK residents’ above the age of 18


Mobile Phone Diagnostic: The Ultimate Health Check For Your Phone

Here at iMend we’re masters of the mobile phone diagnostic. That means if there’s something amiss with your phone or tablet but you’re not sure exactly what, we can give your device the ultimate health check to diagnose what’s wrong.

From poor battery performance to problems with reception and sound, we can forensically examine every facet of your device. Then fix it. Here’s how our diagnostic service works.


Is your phone down in the dumps? On the blink? Won’t turn on? Keeps making a funny noise? Then it probably needs a health check. Pop your mobile phone in the post to us and we’ll give it the most comprehensive analysis.

Our diagnostic service at a glance:

  • Our diagnostic service is available by post
  • We use specialist equipment to test all software and hardware
  • We find out what’s wrong, quote your for repair, then we fix it
  • Same day repair, next day delivery by courier

IMG_7703 WEB (1)

It’s simple: if you aren’t quite sure what’s wrong with your phone then a diagnostic’s needed. We use advanced computerised analysis software (this is one heck of a machine) to test all areas of your device. Our call-out engineers won’t have access to this technology, which is why you have to post it in to us.

Typical problems we see include:

  • Your phone won’t hold charge after battery replacement
  • It keeps turning off
  • You can’t get a signal or wifi connection
  • It feels slow and unresponsive to touch


iMend diagnostic service step-by-step

  1. Post your phone in to us
  2. Once we receive it we’ll give you a bell to acknowledge
  3. Our diagnostic experts will initially complete simple hardware checks to look at the overall appearance and observe visible damage
  4. Then your phone is plugged into our analyst computer which tests battery and earpiece issues before looking at every element of your phone
  5. The machine then produces a full diagnostic report
  6. We’ll then give you a call letting you know the issues and any other repairs needed
  7. If we can fix your device we’ll deduct the diagnostic fee from the overall repair change – nice
  8. We’ll crack on with the repair, then post your phone back with a 12-month guarantee


Our advanced diagnostic software works out,  at near-forensic level, what’s wrong with your device. Check it out:DSC_0201This computer programme tests everything – wifi connectivity, touchscreen functionality, you name it.


You’ll also get a full diagnostic print-out detailing every aspect of your phone. Here’s what it looks like:


As you can see from the image above, this powerful tool lets us check for problems with:

  • Wifi connectivity
  • Bluetooth functionality
  • Charging functionality
  • Audio functionality
  • Button functionality
  • Display
  • Touch screen functionality  
  • Battery health


How long does a mobile phone diagnostic take?

An analysis report and full test can be done in 5 minutes. And, as long as there’s nothing majorly really wrong with your device, we repair it on the same day and post it the next. 95% of mobile phones and tablets that come in to us meet this benchmark.

Business phone health check

If you’re a business owner or IT manager with a lot of corporate mobile phones to look after, come to us. We offer a bulk diagnostic service for business mobile phones. So if you’ve 100 devices and you don’t know what’s wrong with them, send them to us – we’ll test them and get them back to you.

We also offer a data removal service, great for peace of mind if you have confidential information you want to manage.

Why use it?

It’s the ultimate business or consumer technology health check. We quickly identify what’s wrong with your device, fix it speedily, and get it back to you. Remember that a diagnostic could flag-up hidden problems with your phone, potentially saving you money later down the line.

Book your phone or tablet in for a repair here.

Quality mobile phone repairs come to Northern Ireland

Today, the atmosphere at iMend Towers has been a joyous one – we’ve been celebrating our recent expansion into Northern Ireland! Woo-hoo!

This means that if you live in Northern Ireland and your iPhone has a cracked screen, you’ve dropped your Samsung in water, your brand-new Nokia has gone on the blink or your iPad is smashed to bits, we can help – our mobile phone and tablet repair service means we have skilled engineers ready to get out to your home, workplace or even your favourite coffee shop and fix phones throughout the whole of Northern Ireland including the following areas:

County Antrim
County Armagh
County Down
County Fermanagh
County Londonderry
County Tyrone

IMG_7714 WEB

Why use iMend in Northern Ireland?

  • call-out service – the only company to offer a UK-wide call out service
  • speedy mail-in service (we aim to post most devices back the next working day)
  • professional, friendly, fully-vetted technicians
  • no fix, no fee* (except water damage)


We specialise in more or less everything!

We repair all mobile and tablet devices including those made by:

  • Apple
  • Samsung
  • Nokia
  • HTC
  • Sony
  • LG


Have a phone or tablet that needs fixing?



The Ultimate Guide To Protecting Your Mobile Phone This Summer

Summer’s here, and we’re all out and about. Whether you’re off to a music festival, sporting event, big holiday or just fancy an afternoon down the park, you’ll no doubt be taking your phone with you. The iMend.com team have put together some top tips for protecting your phone this summer – and how we can help should you be completely stuck…


Get yourself a decent case and screen protector

You splashed out on some new togs for a summer wardrobe, so why not refresh the look of your phone and protect it from bumps and scratches at the same time? Phone cases and screen protectors are a simple and affordable way to prevent your phone from everyday damage as you holiday this summer. Thing is, there are a lot of flimsy ones out there so it’s worth the investment to buy something a little more robust – a decent case can be the difference between a cracked screen and simple superficial damage.

Here at iMend.com HQ a lot of the water damage repairs we deal with involve phones that have been accidentally taken from a swim. Consider a waterproof case to prevent water damage (or if you’re feeling brave, just leave your phone in your shoe by the pool and ask someone to keep an eye on it).

Cases and protectors the iMend.com team recommend:

  • Otterbox make some of the snazziest phone cases on the market. Colourful and stylish, they look great wrapped around your device and will keep it protected too. Check out their Resurgence series for military-rated drop protection!


If you’re after a waterproof case, look no further than Overboard. These guys are the best in the business – their phone cases are built to cope with water, dirt, muck and more or less anything else you could chuck at them, so perfect for a morning on the beach before Bear Grylls-ing it on the hills in the afternoon.

Screenshot (58)

And the folk at Zagg make some great screen protectors – they might look light and flimsy but believe us, they’re just the ticket.

Did you know iMend.com also sell screen protectors?

Keep that pesky sand at bay

Sand – gets everywhere, doesn’t it? It’s a nice feeling when you swirl your toes in it but not so nice when loads of it gets clogged up in your smartphone and wrecks it.

We like this sand-resistant beach towel from Marks and Sparks – it looks great and it’s designed to keep everything under it completely sans sand – your mobile, ereader, beach bag – and your good self, of course.

One interesting product we’ve also seen is the Beach Vault – basically a water- and sand-proof locker you can throw all your kit in and lock 12-inch deep in the sand, keeping everything safe and secure.

Take a spare mobile for festival season


Off to a festival? Keep your main phone safe from harm by leaving it at home and taking a spare with you instead. When you’re bopping to Kanye West, you’d be forgiven for taking your eye off the ball in the fray of the crowd. Whether you’ve got an old device lying around in a drawer or you buy a cheap-as-chips pay-as-you-go, taking a spare phone is easy and hassle-free – and could well prove a life-saver. All you need is something that’ll do the job, so consider:

  • This Samsung E1200, a snip at just £3.99 (just make sure you stick some credit on too)
  • A tiny, festival key fob phone – aren’t they cool?

It’s thought that about 1-in-20 Glastonbury festival-goers have lost their phone, had it nicked or see it get damaged while at the event, so taking a cheap phone or one you’re not too bothered about losing means you can keep your smartphone safe and sound back home.

If you do end up losing your phone at a festival (or elsewhere), borrow a kindly soul’s device and download a phone-finding app like Find My iPhone or GPS Phone Tracker Pro to track your pesky portable down.

Control the temperature on the beach


Whilst it’s not for us to presume what the summer may yet throw at us, really high temperatures can cause phones to overheat. Your mobile likes the simple life – room temperature is the preferred environment, so direct sunshine and clammy pockets can be a problem for overworked and overheating batteries. If your phone is hot to the touch, remove it from its case and give it a rest and some time to air in the shade – I’m sure you could benefit too! Simple considerations like this could significantly extend battery life in the long term.

Last year, techies at Loughborough University said they were developing a super-amazing plastic that would significantly reduce problems with overheating mobile phones. But given it’ll be a while before we see it on Amazon, we’d suggest instead:

  • turning off any apps you’re not using
  • buying a glare screen so you can keep the brightness down
  • sticking it in airplane mode – or just turn it off!

Keep your mobile phone safe on a city break

Today’s mobiles aren’t cheap – if you sell a phone on our sister site SellMyMobile, for example, you can expect to get over £200 for an iPhone5s. So do what you can to stop it getting stolen.

Let’s say you go on a city break this summer: If you’re out and about your phone is going to be jumping out of your pocket quite a lot – whether you’re getting in touch with friends, navigating your way around the streets or snapping that all-important summertime selfie.

But it’s important to keep your security in mind. In some cities, the introduction of so-called kill switches in many smartphones has seen mobile phone theft drop (by 50% in London, for example). But phone thefts still account for around half of all street crime, according to the National Mobile Phone Crime Unit. And, as has been well-proven, there is a link between warmer weather and increased crime rates.

Snatch-proof your phone by:

  • Using an iRing, a sturdy grip attachment that adapts to your grip, keeping your phone safe and snug
  • Registering your phone on Immobilise.com – register your details (it’s free). Police use the service every day to trace owners of lost and stolen property
  • Making a note of your phone’s IMEI number – if your phone does get stolen, you’ll need this number to notify your provider


Call the experts

Enjoying the sunshine, but something amiss with your phone? We don’t like to blow our own trumpet (well, not all the time), but iMend.com are the only mobile phone repair service with call-out coverage across the country. We endeavour to come to you within 24 hours to diagnose or fix your problem. With our research showing two-in-five of us are wandering about with a broken phone, give us a bell then get back to enjoying your holiday!

Have you got any tips and tricks for keeping your phone safe and sound? Share them below.